I am Juan Cardona
Name: Juan Cardona
Profile: Marketing Specialist
Email: juanma.cardona@icloud.com
Phone: (801) 796-2272
Skills
About me
Hi, I'm Juan - a seasoned brand architect.
With almost two decades of diverse experience in marketing, advertising, and outreach—witnessing the evolution of strategies from TV, radio, and print to digital channels—I have consistently helped brands achieve breakthrough success.
Whether you are launching a new venture or scaling an established brand, I'm here to elevate your marketing strategy through data-driven approaches that deliver measurable results.
Explore my portfolio below, and let's discuss how we can unlock your brand's full potential.
Resume
Sumary
Juan Cardona
Bilingual marketing and outreach specialist with nearly two decades of experience creating and delivering campaigns that connect with real people—whether in a neighborhood, online platform, or boardroom. Currently working in the public sector to promote access to free public transportation in Park City, building bridges between the service and the community it serves. Comfortable in both creative and analytical spaces, and currently learning front-end development to better collaborate with tech teams and adapt to a changing digital landscape.
Education
Bachelor's in Advertising & Marketing
2000 - 2004
Universidad de la Comunicacion, Mexico City
Fullstack Software Development Bootcamp
Jan 2025 - Present
Bedu.org
Professional Experience
COMMUNITY OUTREACH AND MARKETING COORDINATOR
Park City Municipal Corporation
Jul 2023 - Aug 2025
Park City, UT
- Plan and execute outreach campaigns to increase awareness and ridership of Park City’s sustainable public transit system.
- Develop bilingual content (English/Spanish) tailored to diverse segments, including residents, visitors, J1 visa holders, and the Latin community.
- Collaborate with cross-functional teams to design educational materials, coordinate public events, and implement community-facing initiatives. (e.g., winter transit routes, Bike to School Day).
- Design and manage visual content, social media posts, flyers, and riders’ guides to communicate route changes, service highlights, and transit benefits.
- Collect public feedback and engagement data to improve communication efforts and increase awareness of transit initiatives.
MARKETING COORDINATOR
Workman Success Systems
2022 - 2023
Salt Lake City, UT
- Aligned marketing initiatives with business goals, translating strategy into digital campaigns that supported client growth.
- Developed and scheduled digital content across multiple platforms to expand reach and engagement.
- Monitored KPIs with analytics tools, providing insights that guided campaign optimization and improved performance.
- Enhanced branding, email marketing, and team communication workflows to strengthen overall marketing effectiveness
Expertise
Marketing & Advertising
Creating campaigns that connect with audiences and drive results.
Brand Strategy
Building strong, recognizable brands that tell a story.
Digital Design
Crafting visual experiences for web and print that captivate.
Portfolio
- All
- Posters
- Design
- Social Media
- Videos
Contact
Whether you’re looking to collaborate, hire, or just want to learn more about my work,
I’d love to hear from you. Drop me a message and I’ll get back to you as soon as possible!